2010年 07月 15日
Chanel&Maison Michel Paris :: Base Design
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After buying Parisian hat house Maison Michel, Chanel asked us to create a new visual identity that would link Maison Michel to Chanel and Paris,
and feel traditional and contemporary at the same time. Designed by Base Design


We chose the hat box as the main communication item. Horizontal stripes of text, always in black and white, include the very Parisian expression, 'Chapeau!'.
Hat boxes proved a natural for store displays; a press kit featuring photography by Serge Leblon captured the right tone. photographer by Serge Leblon


Maison Michel Base Design Serge Leblon via for
[PR]

by playfast | 2010-07-15 20:25 | Fashion mode


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